01-WordPress SEO (Search Engine Optimization) – What-is-SEO.mp4

COMPLETE course here: internetbusiness-howto.com Introduction- What is SEO? SEO (Search Engine Optimization) is the name given to the practice of optimizing your web content for search engine friendly results. The process of SEO is about maximizing a website’s ‘organic’ footprint on the major search engines. Currently, the big players in the search engine (SE) market are Google and Yahoo!/Bing. As a SE partner, you can advertise your site and appear prominently on the search engine results page (SERP) or you can work with the all-natural, no-preservatives-added SEO methods to give organic rankings to your websites. The process of SEO is long, time-consuming and ongoing. If you are looking for fast results, you are probably best off being a paid advertising partner of the search engines. Though I have listed only Google and Yahoo!/Bing as the major search engines, there are a few other niche search engines that are available. For the remainder of this document and for clarity, I will refer to Google/Yahoo!/Bing as the search engines of choice. Why SEO? Search Engines are evolving to better serve their customers (who happen to be “potential customers” for you!) and what better way to do it than by providing the most relevant results to customers’/searchers’ queries? More and more we see that consumers are making informed purchasing decisions by doing comprehensive research online. This is a vast area of information and there is a huge potential here with regards to

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