10 Essentials of Effective Digital Marketing for Businesses of Any Size

10 Essentials of Effective Digital Marketing for Businesses of Any Size
Event on 2014-10-08 17:30:00

Dr Dave Chaffey is CEO and co-founder of Smart Insights, a digital marketing advice site that helps businesses manage their online marketing activities to compete more effectively through practical guidance in Templates, Ebooks, Video Training, free blog posts and the weekly Emarketing Essentials newsletter. Dave is author of 5 bestselling books on Ecommerce including Digital Marketing: Strategy, Implementation and Practice and Emarketing. Excellence has been recognised as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.

He advises companies on digital marketing strategy including large international organisations like 3M, Barclaycard, HSBC, Mercedes-Benz, Nokia and Royal Canin to smaller companies like Arco, Confused.com, Euroffice, Hornbill and i-to-i. Dave will cover: 

  • How you can expand your reach using the best digital marketing techniques
  • Approaches and examples of how to convert more visitors to sales
  • The essential features of a digital marketing plan. 


Our Business School speaker is Dr Lillian Clark, Senior Lecturer in Marketing and Sales. Lillian joined the Business School in 2007, having previously spent over 25 years with the IT industry in a variety of technical and marketing roles.

She is the Course Leader for the MA Digital Marketing programme, lectures in Digital Marketing and supervises PhD/DBA students and her research interests include Online Consumer Behaviour, Culture and Digital Marketing, Online Political Marketing, and the use of Social Media in B2B activities.
  Please note: Venue: Portland Building, University of Portsmouth. PO1 3AH. Registration and refreshments opens at 5.30pm, the presentations begin at 6.15pm and the event will close at 8.00pm. 

Parking is available on site from 5pm, for a fixed charge of £2. All information herein may be subject to change.

at The Square Tower
Broad Street
Portsmouth, United Kingdom

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