10 Tips for Writing Better Online Marketing Content

10 Tips for Writing Better Online Marketing Content
Traditionally, marketing sells by sending information to people. Marketers produce brochures, send direct mail or email, or place advertising. This is known as "push." The marketer starts the conversation. On the web, most contacts are "pull." People …
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PR, content marketing, and the way forward
PR professionals have always been writers and communicators. Building a brand with words and telling great stories has been our specialty, whether those words were on paper or in dialogue. Pitches, press releases, bylines, blogs, and syndicated content …
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