10 Useful and Entertaining Digital Marketing Stats From the Last Week

10 Useful and Entertaining Digital Marketing Stats From the Last Week
Like so many digital marketing triumphs nowadays, it was all about the data. For Pop-Tarts, the CPG giant compared Pandora's log-in information with Nielsen Catalina Solutions' sales data from retailers and found that the ads reached 4 million homes.
Read more on Adweek

Pershing adds Vestorly's digital marketing and data services to toolbox
However, there's a gap between the number of advisers who understand how important data analysis is for their practice and how many actually take advantage of the possibilities, said Walter Lis, a digital marketing strategist who works with financial …
Read more on InvestmentNews

Digital trends shaping the US marketing landscape
The US digital marketing landscape is a vast, complex and highly competitive place. While it's by no means the only player in the digital and social innovation space, many still look to the US as an indicator of what's coming next. Below I've outlined …
Read more on The Guardian

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