10 Ways to Localize Digital Marketing in China

10 Ways to Localize Digital Marketing in China
When planning your search engine optimization (SEO) and paid search marketing for your Chinese website, take the local search engines Baidu, 360.cn (or So.com), and Sogou into consideration. For SEO, the major local search engines do provide tools.
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How Marketing on Vine Can Help Your Business
Ever since online social networking giant Twitter launched the short-video sharing platform Vine in early 2013, Internet marketers have been paying close attention to how certain brands are taking advantage of this new social media outlet. It's no …
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Connecting the Customer Experience with Marketing Data: An Interview with
Digital marketers spend a lot of time talking about, collecting, and analyzing consumer data, but despite the massive amount and availability of this stockpiled data, there is often a disconnect between the insights collected and the ways they're used …
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