11.84% CAGR for Marketing Analytics Software Market with NA as Dominating Region to 2019 Says a Latest Research Report Available at

(PRWEB) January 04, 2015

Global marketing analytics software market to grow from $ 1.20 billion in 2014 to $ 2.10 billion by 2019, at a CAGR of 11.84%. In terms of regions, NA is expected to be the biggest market in terms of market size, whereas LA and Europe are expected to experience increased market traction, during the forecast period. The marketing analytics market is setting a positive market trend. It provides various benefits such as increased customer traffic, less time to create awareness of new products and services, and better manageability of online marketing program. The marketing analytics software offers an increased capability of solution to handle more number of customer transactions.

One of the major forces that are driving the marketing analytics software market is the increasing trend of traffic analysis on the online marketing activities. The marketing analytics software is becoming an integrated component in most business organizations. It is currently an essential feature for customers experience on online marketing activities and also changes the way in which enterprises deals with partners and suppliers as well as empowers their workforce with access to information and services.

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The major restraints in this market are installation cost of marketing analytics software and easy availability of open-source solutions. These are the major factors which are restricting the growth of marketing analytics software market. Besides, there are a few challenges that are lack of awareness about marketing analytics software, lack of system integration in order to deploy the software, and lack of skilled labours to operate marketing analytics software.

Companies profiled in marketing analytics software market research report are Adobe Systems Incorporated, Accenture, IBM, Oracle, Wipro Limited, Experian, Harte-Hanks Inc, Pega-System, SAS Institute Inc., and Teradata Corporation.

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The report will help the market leaders/new entrants in this market in the following ways:

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