12FPS, City of Santa Fe’s Social Media Contractor, Announces New Opportunities for Local Business Promotion and Public Contests

Santa Fe, New Mexico (PRWEB) August 11, 2014

12FPS, a boutique creative agency contracted by the City of Santa Fe’s Economic Development Division to promote Santa Fe businesses this summer through social media channels, announces that it is launching a photo contest and will host two Instameets, all of which are open to the public, in August and September.

We need to attract and appeal to younger people in Santa Fe. This is an opportunity to bring talent into this community and to boost local businesses on social media, said Mayor Javier Gonzales.

The series of photo contests will launch August 15 and include the following categories and dates; anyone can post a photo to Instagram with the hashtag #HowtoSantaFe; a guest judge will weigh in on each contest. The grand prizes include a stay at Inn and Spa at Loretto and a photoworkshop at the Santa Fe Photographic Workshops:

Art + Design: August 15-28

Movement + Action: August 29-September 11

Cars + Transport: September 12-25

Food + Drink: September 26-October 9

OutdoorsNo Filter: October 10-October 23

Pets: October 24-November 6

People: August 15-November 7

An Instameet is when a group of people get together and post to Instagram on a certain subject. In this case, the subject will be Santa Fe, local businesses and events. Both meet-ups will be attended by local photographers, business representatives as well Instagrammers from around the world who travel to Santa Fe to discover the city. The content produced will generate millions of impressions and hundreds of new images and videos, that will be shared on multiple social media platform

Instameet #1:

WHO: Open to the public

WHAT: Ride the chair lift to the top, take photos and enjoy music and beer. A great opportunity to capture Santa Fe’s highest peaks and expansive wilderness.

WHERE: Ski Santa Fe

WHEN: August 30, 2014; lift will be running all day, music/food in the afternoon

Guest Instagrammers:

Tyson Wheatley // http://instagram.com/twheat

Sarah Palmer // http://instagram.com/heysp

Jessica Zollman // http://instagram.com/jayzombie

Sam Horine // http://instagram.com/samhorine

Instameet #2:

WHO: Open to the public

WHAT: A showcase of Instagram work about the changing seasons in Santa Fe, by @omjsk and @erinazouz, two of Santa Fe’s most popular Instagrammers. A studio lighting setup will be available for attendees to shoot portraits along with guidance from professional photographers.

WHERE: Center for Contemporary Arts Santa Fe

WHEN: September 12, 2014; Evening – time TBD

Guest Instagrammers:

Kael Rebick // http://instagram.com/punkodelish

Christoffer Collin // http://instagram.com/Wisslaren

Jonathan Taylor Sweet // http://instagram.com/jontaylorsweet

Paul Tellefsen // http://instagram.com/technopaul

“We have already seen over three hundred thousand impressions generated by #HowtoSantaFe and anticipate the campaign will continue to grow,” said 12FPS Director Adam Shaening-Pokrasso. “This Instameet will be a great opportunity to put a lot of fresh content about Santa Fe into the social media spheres.”

12FPS announced in June a call for business participation in Santa Fe, inviting applicants to participate in a program to support the local economy by posting images and other original content on social media channels with the hashtag #HowtoSantaFe.

If you have questions or would like to learn more about participating please contact #HowToSantaFe leads you can email howtosantafe(at)12fps(dot)com.

Adam Shaening-Pokrasso


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