15 Reasons B2B Content Marketing Fails #3 – Not Making Audience Relevant

15 Reasons B2B Content Marketing Fails #3 – Not Making Audience Relevant
Accordingly, I have put together, in my opinion, 15 reasons B2B content marketing fails. Other than the first reason, these reasons are in no particular order, because they all help to make your content marketing fail, unless you stop doing all 15 …
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Google strengthens its attack on scammers
Google's AdWords is a popular choice of online advertising for many brands conducting content marketing, but the service is also littered with scammers looking to target consumers. As a result, Google regularly runs reports aimed to spot these …
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Joe Pulizzi offers smarter #contentmarketing tips for 2014
Content evangelist Joe Pulizzi, speaking to audience members at Wednesday's American Advertising Federation Cleveland luncheon, said the key to better content marketing is finding the challenges or dilemmas your customers are dealing with and helping …
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