2013 Expo – Lunch Keynote Speaker, Mark Lesswing
Event on 2013-02-01 11:30:00
Keynote Luncheon Speaker: Intention Economy and its Impact on Internet Marketing
Mark Lesswing is the Senior Vice President and Chief Technology Officer for the National Assocation of REALTORS®. Mark is a popular speaker at major trade conferences.
Technology continues to empower consumers with Internet-enabled tools that affect how members address their marketing efforts. The maturation of commerce on the web has always been consumer-focused. As content providers, REALTORS utilized traditional techniques to compete for the consumer's attention. Sophisticated marketing practices have raised privacy concerns in regulatory and legislative circles. At the same time privacy is being scrutinized, natural market forces putting pressure on the tradition roles of content publisher, distributor and consumer. This session presents details behind the shifts regarding Internet Marketing, how to prepare for the future and how these changes will impact the entire Internet space.
at California Center for the Arts
340 North Escondido Boulevard
Escondido, United States