2013 In Analytics & Marketing: Our 10 Most Popular Columns

2013 In Analytics & Marketing: Our 10 Most Popular Columns
The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond search marketing. Like the rest of our …
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Effective e-mail marketing
E-mail marketing is one of the most popular tools used by businesses for promotional purposes. Yet, it is one of the most abused forms of digital marketing. Due to lack of ethical considerations or lack of knowledge, practitioners inundate our e-mail …
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Q&A With Anna Bager, GM Of The IAB's Mobile Marketing Center Of Excellence
Needless to say, digital marketers go where consumer interest is strong and, in 2013, that meant smartphones and tablets. There's so much going on in this fast-moving space, so we jumped on the opportunity to buttonhole Anna Bager, the VP and GM of the …
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