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Logicalis to Share Secrets to Success for SaaS and the Cloud with Healthcare ISVs at HIMSS 13


Farmington Hills, MI (PRWEB) February 26, 2013

The talk at HIMSS this year will be the current and future state of health informatics and for many healthcare independent software vendors (ISVs), that includes a hard look at software-as-a-service (SaaS) and cloud-based delivery models. Logicalis, an international IT solutions and managed services provider (http://www.us.logicalis.com), will share its success in helping ISV customers develop and deliver SaaS-based versions of their software solutions for healthcare providers. HIMSS attendees are encouraged to visit Logicalis at booth 1851 or to contact Karen Burton, Healthcare Business Development Manager for Logicalis, at 251-605-7693 for additional information.

Logicalis has a long history serving the healthcare market which includes providing privacy and reliability in a secure cloud environment for critical healthcare functions and data. Several of the companys healthcare ISV customers will also be exhibiting at the HIMSS show and demonstrating how the cloud supports and extends the capability of their healthcare applications.

API Healthcare in the Cloud

API Healthcare is an ISV that offers a comprehensive workforce management solution to healthcare organizations of all sizes. Its product line includes everything from a touch-screen badge reader for employee self-service to business analytics that help departments effectively manage the complex staffing requirements of their organizations. API Healthcare now offers a cloud option for all of its solutions. Solutions in the cloud are a definite trend with our client base. Health systems are finding that, instead of keeping the solutions in-house, it makes solid fiscal sense to move to a managed format. Logicalis helped pave the way for API Healthcare to be on the leading edge of this trend, says Bryan Dickerson, vice president of Innovation, API Healthcare.

Health Care DataWorks

Health Care DataWorks (HCD) is a leading provider of business intelligence solutions for healthcare organizations. Its pioneering KnowledgeEdge product suite is an enterprise data warehouse that includes a robust data model along with pre-built analytic dashboards, applications and reports, and provides health systems the analytics they need to provide insights into their operations and help them become more effective and efficient. The KnowlegeEdge solution is delivered as a standalone offering installed in a customers data center and remotely monitored and managed by Logicalis or as software as a service (SaaS) hosted on the Logicalis Enterprise Cloud (LEC) platform. [Logicalis] lets us focus on what were good at, and they take care the infrastructure layer, says Mike Ostrander, Chief Technology Officer, Health Care DataWorks.

As a healthcare solution provider, an award winning cloud consultant, and an expert in private, public and hybrid cloud deployment, Logicalis and our ISV customers are re-imagining how healthcare informatics are able to impact the healthcare system, says Burton.

Want to learn more?

DAGMAR Marketing Hires Mary McDonald as Associate Creative and Content Director


Jacksonville, FL (PRWEB) February 28, 2013

DAGMAR Marketing, a digital marketing agency specializing in SEO and online marketing strategies, has hired Mary McDonald as Associate Creative and Content Director. As part of the company’s leadership team, McDonald will lead content strategy development for clients and manage the firm’s content-writing team.

McDonald joined the company from nGen Works, where she was project manager and writer for the digital design and development firm. She has more than 28 years of experience in advertising, marketing and the web, and has held the positions of account executive, senior copywriter and associate creative director. She had a successful freelance writing career for nearly a decade, developing ad campaigns and content for global brands in industries including credit cards, information technology, telecommunications, real estate development, mortgage financing, professional sports organizations and more.

“This is the perfect opportunity for me to draw on just about all of my work experience in one role. I’ve been fortunate to be able to acquire new skills every step of the way, from planning website architecture to writing for every kind of marketing channel,” said McDonald. “It’s a very exciting time to be working in this specialized area of the web, where the performance of the content you create can be measured in very concrete ways. It’s good for clients, and it keeps the bar on content quality very high.”

“Mary has always been in great demand as a writer in Jacksonville, staying at the front of the pack as marketing moved from traditional print and broadcast advertising to digital marketing,” said Joe Hunt, principal at DAGMAR Marketing. “The one constant in the evolution of marketing has been that success depends on great ideas and excellent content, and Mary brings that and more to the table.”

McDonald’s appointment is part of DAGMAR’s current expansion of its team in response to the growing demand for measurable marketing strategies and tactics by its business clients. The company’s client base is centered in the Jacksonville and North Florida region, an area becoming known for its technology and creative talent pool. According to DAGMAR Principal Chris Gregory, the company is well-positioned to take advantage of the local marketplace’s opportunities. “Recent research by Forbes Magazine showed that Jacksonville has the second-fastest growing tech services base in the U.S.,” he said. “From the types of clients we’re able to work with to the level of technology and creative talent we have access to, Jacksonville is one of the nation’s best cities for an SEO and online marketing agency such as ours. We see unlimited opportunity for expanding the services we offer, and the addition of Mary to our team is an important step in that direction.”

About DAGMAR Marketing

DAGMAR Marketing is a digital marketing agency that helps its clients maximize their online marketing investments with data-driven, measurable results. The firm specializes in search engine optimization (SEO) in Jacksonville, Florida, as well as Google AdWords, online reputation management, inbound marketing strategies, content development and more. For additional information visit http://www.dagmarmarketing.com.







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Internet Based Marketing Plan Introduced by Valley Auto Loans to Improve their Bad Credit Auto Loans Service


Greenville, SC (PRWEB) February 28, 2013

Valley Auto Loans is now looking to further improve their position the country’s auto loan market, leveraging the power of the internet. They have just implemented a comprehensive internet based marketing strategy to help more bad credit consumers with their service. Valley Auto Loans is a remarkable auto loan service that approves applications from all applicants including those with bad or no credit history at all.

To qualify instantly for car loan deals without a good credit history, please visit https://valleyautoloan.com/apply-now2/.

According to recent market trend, a vast majority of car loan shoppers now search online for the best deals in the market. As a result, it is important for any auto loan service provider to be found online by these shoppers. As a part of their new internet marketing plan, Valley Auto Loans will optimize their website targeting the most searched key phrases for their market. Better utilization of their blog and Facebook page is also on the cards.

SEO Experts at Mesasix Conclude: Content Marketing Overtakes SEO and Link Building in 2013


Dallas, Texas (PRWEB) February 27, 2013

For years now the focus on a website’s success has been placed on search engine optimization (SEO) and link building. The future of search engine rankings for sites that do not transition to content marketing strategies will be nonexistent as major search engines make a move to provide search returns that are content rich.

As Google Panda and Penguin made clear last year, buying links, excessive SEO and bad links are not only being phased out; they are dangerous to the health of a website’s search engine placement. More than 700,000 sites were blacklisted by Google in 2012 until bad or “spammy” links were all removed and the cleaned up sites resubmitted for consideration. Webmasters and business owners cannot afford to have their sites removed from the most powerful search engines due to improper marketing tactics.

As an authority on the topic of search engine optimization, Search Engine Watch recently outlined their reasoning behind the content marketing vs. link building debate in their article here.

Content marketing is where the future of website success lies. In an effort to return higher quality searches for users, search engine algorithms are being designed to focus on rich content that engages others rather than focusing on content that is designed to trigger search terms and attract random links with no relevance.

What separates SEO content from today’s content marketing strategies?

A question that is sure to plague many as the concept takes more effect. Users are looking for useful information from sources they can trust. Content marketing focuses on providing the user base with content that is engaging, useful and inspires trust in the brand being promoted. Along with the rich content that either solves problems or is useful to users are shares, links and other metrics which combined will affect a website’s search engine placement.

At one time good SEO meant metadata, keyword placement and as many links as possible embedded in your web content. Today that same SEO is search engine ranking suicide. Content marketing must move the focus to the actual message being delivered to the users. The message must be clear and concise with keywords appearing naturally rather than being forced into the passages. Links associated with the site must lead to relevant content, and inbound links must be natural social shares rather than purchased links that are meaningless to the content.

Where does this leave Businesses?

Essentially the new algorithms being developed for search engine ranking mean businesses must take notice and provide the content rich sites they are designed to find. Content marketing strategies must be developed and implemented which will not only be effective, but engaging and encourage user shares across social media platforms. Business goals must be clearly defined and the content marketing strategy designed to accomplish those goals while delivering a rich user experience that will encourage conversions.

Simply put, businesses must take action or watch their rankings slide down the pages of search engine returns into nonexistence. Bad links and a lack of rich, engaging content will ruin a website’s reputation with the search engines. Businesses need to respond to this call to action and make the move to content marketing for the future health of both brand identities and websites.

Mesasix is a performance-driven online marketing agency headquartered in Dallas, Texas. The agency prides itself in offering a complete experience including online advertising, offline advertising, corporate identity, website development, iOS/Android application development and business strategy. In short, there is nothing they cannot do. Mesasix is currently not actively looking for new clients and works solely based off of referrals. If you are interested in their services please contact them through hello(at)mesasix(dot)com







MomoCon Is Atlantas Family Friendly Animation And Gaming Festival, Coming March 8th – 10th


Atlanta, GA (PRWEB) February 28, 2013

Atlantas family friendly Anime, Animation, and Gaming convention, returns with MomoCon 2013, March 8-10. Providing family entertainment has always been a key component of MomoCon, but this year the organization has taken it a step further and brought in Jessica Parker as MomoCon Family Programming Director. Her role impacts all aspects of the show such as gaming, anime and animation panels, events, concerts, and the wide range of activities available to MomoCon attendees.

From the beginning, MomoCon has always striven to be a fan convention that is open to all ages, said Parker. And, we want to build on that by building a team focused on the needs of families. MomoCon’s average attendee age is 17-18, and that impacts how the event is planned. In the past few years, we’ve added programming that is specifically focused on a family and/or younger audience, including separate youth divisions for our Costume Contests. MomoCon has all-ages appropriate panels and programming.

Parents taking their children to a anime convention for the first time can expect a lot of activity, but all of it wholesome and fun. There will be costume contests, panels on a wide range of topics, and a wide variety of costumes. Whether you’re bringing your children for their interests, or your children are coming to partake in your interests, MomoCon has a lot to offer, said Parker. Utilize the tools we provide on our website (http://www.momocon.com) and our social media sites to plan your weekend in advance. Have tons of fun, and be ready for LOTS of costumes!

This year MomoCons successful mobile app returns and is available on iTunes and Google Play.

All successful conventions can become crowded, but the MomoCon has implemented a proven method of crowd control that will alleviate congestion. Said Parker, we learn and grow from every event and use that experience to improve. We are always brainstorming ways to keep things fun and safe.

What:

Alliance for Women in Media Foundation Announces 38th Annual Gracie Award


McLean, VA (PRWEB) February 27, 2013

With a strong commitment to recognizing the accomplishments of all markets of talent, as well as the next generation of media stars, the Alliance for Women in Media Foundation is pleased to announce the 2013 local, online, public and student winners of the annual Gracie Awards. The winners will be recognized at an industry luncheon on Wednesday, June 26, 2013, at the Hilton New York in New York, NY.

National Gracie Award winners will be presented at a dazzling black-tie Gala at the Beverly Hilton Hotel on Tuesday, May 21, 2013. Click here to view the list of national winners that were announced yesterday.

The Gracies recognize exemplary programming created for women, by women and about women in all facets of electronic media, as well as individuals who have made contributions to the industry. The awards program also encourages the realistic and multifaceted portrayal of women in entertainment, news, features and other programs.

Each year, the Gracies attracts the best and brightest in radio, television, cable and new media. This years local, online public and student winners include: American Public Medias Education and Poverty Series, Marquette Universitys The Halo Project, iVillages Digital Publication, 50 Best-to-Worst States for Women, Classical KING FM 98.1 host Lisa Bergman, and KOMO-TVs What Are the Chances? (See accompanying pages for a complete list of winners.)

The power of these individuals and programs to both encourage and educate is truly inspiring, stated Kay Olin, AWMF Chair. We look forward to celebrating these incredible accomplishments and contributions to the media industry.

The Gracies are presented by the AWM Foundation, the philanthropic arm of AWM which supports educational programs, charitable activities, public service campaigns and scholarships to benefit the public and women in the media. The Gracie Awards, established in 1975, honor programming and individuals of the highest caliber in all facets of radio, television, cable and web-based media, including news, drama, comedy, commercials, public service, documentary and sports.

We are thrilled that the Gracies has become such an important industry event that this year we will celebrate the best media for, by and about women on both coasts, said AWMF President, Erin M. Fuller. The luncheon in New York is a special way to honor and recognize our local, online, public and student winners of the annual Gracies Awards.

For more details on the Gracies Awards Luncheon, go to the Gracies website – http://www.thegracies.org.

Supporting the Gracies is synonymous with supporting womens achievements in all facets of media and entertainment. Reserve your table and demonstrate your commitment to the AWM Foundation, a 501c3 non-profit charity. For more information, please contact AWM at (703) 506-3290.

About the Alliance for Women in Media (AWM): The Alliance for Women in Media advances the influence and impact of women in all forms of media. AWM is a diverse community whether type of media, job or global location that facilitates industry-wide collaboration, education, and innovation. Established in 1961 as American Women in Radio & Television (AWRT), AWM is the longest-established professional association dedicated to advancing women in media and entertainment. AWM harnesses the promise, passion and power of women in all forms of media to empower career development, engage in thought leadership, and drive positive change for our industry and societal progress.

About the Alliance for Women in Media Foundation: The Alliance for Women in Media Foundation (formerly known as The Foundation of American Women in Radio & Television) supports and promotes educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Alliance for Women in Media Foundation has created partnerships and joint-initiatives with the National Middle School Association, the Emma Bowen Foundation, the American Red Cross and other organizations that are philosophically aligned with the mission of the Foundation. The Foundation supports several public service campaigns, including most recently a radio PSA campaign with the Dove Self-Esteem Fund. The Foundation also supports Empowering America