2015 Digital Challenge: The case of content marketing spends and measurable

2015 Digital Challenge: The case of content marketing spends and measurable
Most powerful and influential content marketing platforms are used to channelize native advertising campaigns at present. However, many market reports suggest that these types of campaigns have been treated as brand campaigns in terms of the metrics of …
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Interactive Content Can Save Content Marketing From The Dark Side
Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to help educate, enlighten, and entertain self-empowered buyers in the digital world. An elegant marketing for a …
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5 Content Marketing Ideas for January 2015
In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers. Content marketing is the art and science, if you will, of creating, publishing, and distributing …
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