2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges

2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges
The top 5 digital areas marketers plan to allocate more budget on are social media advertising (70% plan to increase spend), social media marketing (70%), social media engagement (67%), location-based mobile tracking (67%), and mobile applications …
Read more on MarketingProfs.com (subscription)

Best Buy hires a chief marketing officer (but very quietly) in shift to
Inc. CEO is stepping up personalized digital marketing under a new chief marketing officer, who arrived with hardly any fanfare in November. The Richfield-based retailer didn't even announce the hiring of Greg Revelle, a former marketing executive with …
Read more on Minneapolis / St. Paul Business Journal

Traditional or Digital Marketing? Is That the Right Question?
Rather than thinking in terms of whether to pursue a digital strategy as opposed to a traditional marketing one, it can be more productive to adapt your approach according to the needs of your business, a specific product promotion or the time of the year.
Read more on Yahoo! Maktoob News

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