ORLANDO, FL Lunch & Learn: How to Find Your Target Audience and Leads Using Social Media

ORLANDO, FL Lunch & Learn: How to Find Your Target Audience and Leads Using Social Media
Event on 2017-11-09 11:30:00
Want to Learn Exactly How to Find Your Target Audience and Increase Leads Using Social Media? RSVP to our event! Join us for a fun lunch and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away! Lunch will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. WHY ATTEND? Hands-On Training will be provided by your teacher, Michelle Hummel. In class you will complete a Target Customers Profile that will show you exactly how to identify your leads on social media. We will demonstrate real examples for students attending the class of how to find and create lead lists. Then you will learn how to monitor conversations and engage with these leads online to drive sales. You will learn the secrets top social media marketing professionals are using that give them the competitive edge! This training session, will be an introduction to the first part of the “Social Media Management Certification” Program. Attendees will receive a 0 credit towards completing your entire Social Media Management Certification Program! Normally 9 per person, your discounted investment will only be 9 per person. Attend this class virtually whenever is most convenient for you. You may choose to take the boot camp class which is 9-5 or the 3 week sessions with 2 hours of training per week. Additional discounts available for groups, please inquire. BENEFITS OF MY INVESTMENT? Your investment to attend this workshop includes the following: ·  Target Customers Profile Social Media Strategy you can implement right away to generate leads ·  0 credit towards your “Social Media Management Certification” Program ·  Chance to win a 00 value “Social Media Makeover” for your business ·  Chance to win “The Social Media Magnet” book written by Michelle Hummel ·  Catered lunch from Panera Bread – Sandwich of your choice, Cookie and Drink ABOUT YOUR TEACHER Michelle Hummel Web Marketing Expert, Social Media Trainer and Entrepreneur Recently nominated for the Woman Owned Business of the Year! Michelle is a passionate Social Media Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. A current contributing editor to The Social Media Monthly Magazine and has authored three books in her series titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, sharing her best kept secrets to success. CEO and founder of Web Strategy Plus and Web Media University. Her team specializes in Social Media Marketing/Management, Search Engine Optimization, Pay Per Click Management, Lead Generation, Franchise Marketing, Web Design/Development, Mobile App Creation (iPhone and Android), Content Creation and Brand Development. SOCIAL MEDIA MANAGEMENT CERTIFICATION PROGRAM If you decide to use your 0 credit towards the Social Media Management Certification Program here is what you will learn: Session #1 – Targeted Marketing Strategies ·  Introduction to the Social Media Management role, best practices, tools and must-have resources ·  Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus ·  See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business ·  Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers ·  Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement ·  Classroom Work: You will create your Targeted Marketing Profiles Session #2 – Developing Your Content Strategy ·  Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand ·  Learn how to build social media followers fast and inspire them to become Brand Advocates ·  We will review best practices and give you several great ideas you can use for your content strategy ·  Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content ·  You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy ·  Classroom Work: You will create your Social Media Marketing Calendar Session #3 – Executing Your Market Strategy ·  Introduction on how to use the Send Social Media Management Dashboard ·  How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest ·  How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies ·  How to create an Email and SMS Mobile marketing campaign ·  How to optimize your social media posts – best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed ·  How to pull reports to optimize your social media strategies ·  Classroom Work: You will input your Social Media Content into the posting dashboard In-Depth, Industry Specific Training We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business. Social Media Certification Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. Just a Few Industries we specialize in for Instructor Led Hands-On Training: ·  Accountants ·  Authors/Writers ·  Construction ·  Educational Facilities ·  Entertainment ·  Fashion/Beauty/Fitness ·  Financial/Brokers/Insurance ·  Healthcare ·  Hospitality ·  Legal ·  Marketers/Agency ·  Musicians ·  Non-Profits ·  Real Estate/Realtors/Home Builders ·  Recruiters ·  Restaurant ·  Retail ·  Sales ·  Travel ADDITIONAL CO-SPEAKERS, SPONSORS NEEDED – if you are interested in speaking, sponsoring or hosting any of our events please contact me at michelle@webstrategyplus.com

at Orlando Public Library
Address
Orlando, United States

Marketing & Public Relations Dos and Donuts

Marketing & Public Relations Dos and Donuts
Event on 2017-11-02 16:00:00
Join us for a quarterly information session about Denver’s PR, marketing and communications industries. This event is geared toward those who are new to Denver or to the marketing and PR industries, including recent graduates or people making a career change. It's also a great opportunity to connect with people from Blake Communications and Heinrich Marketing.   Please note, this event tends to fill up. If you know you won't be able to make it, please cancel your reservation so someone else may take your place. Thank you! 

at Heinrich Marketing Office
2228 Blake Street, Suite 200
Denver, United States

HOW TO BUILD & MANAGE YOUR OWN WEBSITE (WORDPRESS) – DERBY

HOW TO BUILD & MANAGE YOUR OWN WEBSITE (WORDPRESS) – DERBY
Event on 2017-10-28 11:30:00
What do you do when you want to find a local restaurant, hairdresser, accountant, event or product supplier?  You Google it of course; and so do your customers.  Whichever businesses come up in their search results get their attention – and their custom. In today’s world, if you’re not online, you’re completely invisible and you are missing out on income – big time.    Websites show your customers what you do, what you have on offer and what they can buy from you; they generate trust and credibility as well as build your email list and provide you with global exposure.  But, for those new to ‘going online’, this process can seem overwhelming, confusing and expensive.    In this workshop, you will see how simple it really is and create your very own basic website using the popular WordPress platform.  In just 3 hours, you will learn all of the basics of building, designing and editing your own website and will practice on a REAL practice website in your company name.   Due to the hands-on nature of this workshop, there are only 15 places available.  If there is an over subscription, we will hold another workshop.   WHAT YOU WILL LEARN: How To Choose and Buy Your Own Domain Name How To Build and Set-Up Your WordPress Website How To Edit Your Website How To Make a Blog   WORKSHOP BONUS You will have a template website prepared for you and provided to you on the day as part of your workshop fee.  If you decide that you’d like to keep your website and have it professionally designed, we have a very special deal available for workshop attendees where you can get a ,000 website development package for just ,200!   The special deal website offer includes: 5 Page Website (Home, About, Products/Service, Blog, Contact) Hosting for 6 months Mobile Responsive Video Training Included SEO Plugins Premium Theme Developer Licensing Included.  This included access to Beaver Builder, PowerPack Addons, Ultimate Addons, Beaver Themer, Gravity Form and any other plugins that we may purchase under developer license. If they wish to change in the future all they'd need to do is purchase a regular license for each of the tools they wish to use. Basic help with refining text for site 30 min support time per month premium hosting included software updates uptime and security monitoring performance optimisation detailed monthly report daily site backups access to video training

at Derby

Derby, Australia

GMP and Regulatory Expectations for Early IND Products 2017

GMP and Regulatory Expectations for Early IND Products 2017
Event on 2017-11-13 09:00:00
Course "GMP and Regulatory Expectations for Early IND Products" has been pre-approved by RAPS as eligible for up to 12 credits towards a participant's RAC recertification upon full completion.

Overview:

This course will present, in one place, the regulations and guidelines that apply to early phase products. In some cases these will not be regulations, but needs that, if met, will increase the efficiency of activities as a product proceeds through the development process. The course will present these items in the order of product development from the point of R & D activities to the completion of Phase 2 clinical trials.

Why should you attend:

Any pharmaceutical worker who must deal with products both in early and latter phases of development should attend this course in order to be aware of the regulatory requirements that will affect operations dealing with these products. The modifications to the GMPs for early phase products have modified the GMPs in such a way as to reduce requirements to allow more efficient work. At the same time some of the things that may appear to have changed, have not, and the pharmaceutical worker should be aware of this.

Who will benefit:

• Directors, Managers, Supervisors, and lead workers in Regulatory Affairs, Quality Assurance and Quality Control
• Workers who will prepare GMP documents for early phase products as well as those who will review these documents
• Regulatory affairs workers who will need to deal with submissions covering early phase products

Agenda:
Day 1 Schedule

Lecture 1:
Very Early Stages
• The need for documentation of matters that will affect downstream work.
• The effects of ICH Q8
o Impact on R & D activities
o Risk analysis and design control at this stage.
Lecture 2:
GLP requirements
• Animal studies
o Toxicology and pharmacokinetics.
• Estimating the Maximum Safe Starting Dose
o A review of the guidance document.
Lecture 3:
Early Pre-IND Studies
• Understanding exploratory Studies
o Definitions and the IND that will be withdrawn.
• Orphan Drugs
• Drugs studied under the Animal Rule
o What they are and how to conduct the studies.
Lecture 4:
Meetings and Preparing for the IND
• Information required for the Phase 1 IND
o The CMC requirements that will be needed.
• Pre-IND Meetings with FDA

Day 2 Schedule

Lecture 1:
GMPs for Phase 1 IND products
• The scope of the guidance document
• The second guidance document covering the GMPs.
Lecture 2:
GMPs for Phase 1 continued
• A presentation covering what GMPs are required at this stage.
• What has been omitted from the GMPs for Phase 1.
Lecture 3:
Requirements for Phase 2 INDs
• The full GMPs resume, but do they?
• Phase 2 studies and the transition to full GMPs.
• CMC requirements.
Lecture 4:
Preparing for IND Meetings
• Phase 1 meetings
• Pre-phase 2 meetings
• Phase 2 meetings

Speaker
Dr. Steven Kuwahara
Founder & Principal, GXP Biotechnology, LLC

Dr. Steven Kuwahara, Ph.D. is the Founder and Principal of GXP BioTechnology LLC, a consulting firm that works in the areas covered by the GLP and GMP of drugs, biologics, and nutraceuticals. Steve has over 30 years of experience in supervising quality control laboratories, including an animal testing facility, and in performing GLP and GMP audits of internal and external testing laboratories. Steve has participated in the development of drugs and biologicals through all phases of clinical research and final product production.

Location: Taipei, Taiwan Date: November 13th & 14th, 2017 and Time: 9:00 AM to 6:00 PM
Venue: WILL BE ANNOUNCED SOON , Taipei, Taiwan
Price:

Price: 5.00 (Seminar Fee for One Delegate)
Register for 5 attendees Price: ,685.00 ,475.00 You Save: ,790.00 (40%)*
Register now and save 0. (Early Bird)
Until October 05, Early Bird Price: 5.00 From October 06 to November 11, Regular Price: ,095.00
Register for 10 attendees Price: ,922.00 ,950.00 You Save: ,028.00 (45%)*

Sponsorship Program benefits for “Quality Assurance Auditing for FDA Regulated Industry” seminar
At this seminar, world-renowned FDA Regulated Industry subject matter experts interact with CXO’s of various designations. Executives who carry vast experience about FDA Regulated Industry and Experts get down to discussing industry-related best practices, regulatory updates, changes in technologies, and much more relating to FDA Regulated Industry.
As a sponsor of these seminars, you get the opportunity to have your product and company reach out to C-Level executives in FDA Regulatory -related industries and become known among these elite executives and subject matter experts. Apart from being seen prominently at these globally held seminars, you also get talked about frequently in our correspondences with our experts and these participants.
For More Information- https://www.globalcompliancepanel.com/control/sponsorship

Contact us today!

NetZealous LLC DBA GlobalCompliancePanel
john.robinson@globalcompliancepanel.com
support@globalcompliancepanel.com
Toll free: +1-800-447-9407
Phone: +1-510-584-9661
Website: http://www.globalcompliancepanel.com

Registration Link – http://www.globalcompliancepanel.com/control/globalseminars/~product_id=901321SEMINAR?eventful-November-2017-SEO

Follow us on LinkedIn: https://www.linkedin.com/company/globalcompliancepanel/
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at Taipei, Taiwan
Taipei, Taiwan
, Taiwan

Masterclass – Communicating Effectively as a Business

Masterclass – Communicating Effectively as a Business
Event on 2017-10-26 09:00:00
Effective communications and marketing play a vital role in any organisation’s performance. Keep ahead of the competition and update your skills in this short, interactive workshop providing participants with a taster and introduction to the key themes and actions involved in effective communication. New for 2017 the masterclass will cover; 1. What is communications / marketing and why should you have a strategy and a plan? Introduction to the benefits of planning. 2. How to build an effective brand identity Building the foundations – mission statement and purpose / values / USP / branding and style and the importance of consistency in everything that you do. Key tools to have eg boilerplates, brand folder. 3. How to make sure you stand out from your competitors Looking at your USP, what makes you different to your competitors? What are your competitors doing well or not so well? What are they saying or not saying that you can take advantage of? 4. How to target your audience Who do you need to communicate with and why? Where do they go? What do they do? What are they interested in? 5. How to write an effective plan Make sure what you do is aligned with your business goals and objectives. Be specific and consistent. Prioritising your actions and your budget. How do you know if it works? Reviewing your actions Workshops run by experts Lucy Rennie – Director at Lucy Rennie Communications Limited We are a strategic communications agency that helps your business to shine through excellent communication. With over 15 years’ experience working in international business, communications and marketing, at Lucy Rennie Communications, we understand the different challenges you face and can speak the same language. We are fiercely passionate about people, communications and public relations and our vision is to provide expertise, know-how and enthusiasm to small and medium sized business owners, managers and teams in an approachable, affordable and flexible way. We strongly believe that everything you do should be in line with your business objectives, values and brand identity, so we work with you to define your bespoke communications strategy with them in mind.

at Harborough Innovation Centre
Wellington Way, Airfield Business Park
Hull, United Kingdom

Digital Marketing Training in Temecula,CA-USA|Eduscil

Digital Marketing Training in Temecula,CA-USA|Eduscil
Event on 2018-06-26 09:00:00
Digital Marketing Certified Associate Training The course covers core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook. It includes Mimic Pro simulations to augment the concepts learned via virtual experience. Eduscil is conducting 4 days Digital Marketing Training in all major cities in United States. Register for this 4 day Digital Marketing training (Live Virtual classroom training course-Instructor Led), spread over one weekday and clear the Digital Marketing Exam from an expert trainer.  Features of Digital Marketing Training:  Online Interactive classroom training session spread over one weekends/weekdays Simulated Digital Marketing practice test Answers and explanations for all the practice questions Learn from an Digital Marketing expert Trainer Get 32 Contact Hours PDU certificate Examination fees included 100% Digital Marketing Exam pass back guarantee Case studies in the classroom training session Life time access to Digital Marketing recorded session Global Approvals and Accreditation Convenient classroom and online courses Courses conducted across the globe  For more information about our Digital Marketing training, please e-mail support@eduscil.com or Call Now! On +1 (713) 239 3167 | +1 (713) 239 3241 We also deliver onsite training for corporate groups. Contact us for group/corporate discount. 5.00% for 3-4 people 10.00% for 5-9 people 15.00% for 10 and above people Visit us at Digital Marketing Training to know more about our certification training courses in Program Management, ITIL, IT Service Management, Quality Management, Agile, Scrum, and related fields. We conduct Digital Marketing Training courses in Phoenix, Charlotte, Minneapolis, Boston, Chicago, Houston, Phoenix, Chicago, Washington, Los Angeles, Washington, Indianapolis, Dallas, San Diego, Baltimore and Richmond around USA… Please visit us at http://www.eduscil.com/ to know more about our professional certification training courses in India and across the globe. Please Contact Eduscil Solutions LLC: E-mail: support@eduscil.com or tony@eduscil.com Website: www.eduscil.com Call Us Now!: USA: +1 (713) 239 3167 | +1 (713) 239 3241

at Temecula
31505 Congressional Drive
Temecula, United States

FREE 2H Internet Marketing Workshop: Perth, AU

FREE 2H Internet Marketing Workshop: Perth, AU
Event on 2017-10-17 12:30:00
How To Start Your Online Marketing Business In 2017! Perth, AU October 17, 2017 12:30pm- 2:30pm   Learn Simple, Proven and Exciting Ways To Build A Successful Business Using Online Marketing Strategies   Register Now For Your FREE 2 Hour Workshop…   How would you like to learn how to build a business from scratch using the latest online marketing strategies? The formula for creating a business from scratch and using the internet to sell your products, tools and services. We will show you how to license other products if you don't want to create them yourself. How you can get off the ground quickly by tapping into NEW platforms, where all the products & marketing are done for you. How to flood your business with sales every single day from automated traffic that converts leads into sales while you sleep. How to tie everything together, and walk out the room with a bullet-proof plan to hit your online business goals in 2017. DON'T MISS this event… Events like this have the capability of creating a breakthrough for you… We'll tell you all about this when we meet, but just know this event is mindset shifting… and potentially life-changing…   BUT only if you attend.   Make sure you secure your seat right now and we'll see you there…   ** Choose Your SESSION when you reserve your seat… **   Register Now For Your FREE 2 Hour Workshop…   FAQ:Q: Would it be possible for me to take a long friend(s) or business partner(s)?A: Yes, this is possible. Do make sure that you register the people you will bring with to the Workshop.Q: Do I need any experience in order to understand what is being taught at the Workshop?A: No, we will teach you exactly and step by step how to generate a full time income in your spare time.Q: Does my age, education background matter?A: No, it doesn't. Our oldest student 72 years "young" and definitely not computer savvy.Q: Is this event really free?A: Yes, it is absolutely free to come and learn at this event. Register Now For Your FREE 2 Hour Workshop…

at Novotel Perth Langley
221 Adelaide Terrace
Perth, Australia

Digital Marketing Training in Abilene,TX-USA|Eduscil

Digital Marketing Training in Abilene,TX-USA|Eduscil
Event on 2017-10-24 09:00:00
Digital Marketing Certified Associate Training The course covers core concepts of Digital Marketing such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Website Conversion Rate Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, and Digital Marketing Strategy. The course will also help you master tools and platforms such as Google Analytics, AdWords, Twitter, YouTube, and Facebook. It includes Mimic Pro simulations to augment the concepts learned via virtual experience. Eduscil is conducting 4 days Digital Marketing Training in all major cities in United States. Register for this 4 day Digital Marketing training (Live Virtual classroom training course-Instructor Led), spread over one weekday and clear the Digital Marketing Exam from an expert trainer.  Features of Digital Marketing Training:  Online Interactive classroom training session spread over one weekends/weekdays Simulated Digital Marketing practice test Answers and explanations for all the practice questions Learn from an Digital Marketing expert Trainer Get 32 Contact Hours PDU certificate Examination fees included 100% Digital Marketing Exam pass back guarantee Case studies in the classroom training session Life time access to Digital Marketing recorded session Global Approvals and Accreditation Convenient classroom and online courses Courses conducted across the globe  For more information about our Digital Marketing training, please e-mail support@eduscil.com or Call Now! On +1 (713) 239 3167 | +1 (713) 239 3241 We also deliver onsite training for corporate groups. Contact us for group/corporate discount. 5.00% for 3-4 people 10.00% for 5-9 people 15.00% for 10 and above people Visit us at Digital Marketing Training to know more about our certification training courses in Program Management, ITIL, IT Service Management, Quality Management, Agile, Scrum, and related fields. We conduct Digital Marketing Training courses in Phoenix, Charlotte, Minneapolis, Boston, Chicago, Houston, Phoenix, Chicago, Washington, Los Angeles, Washington, Indianapolis, Dallas, San Diego, Baltimore and Richmond around USA… Please visit us at http://www.eduscil.com/ to know more about our professional certification training courses in India and across the globe. Please Contact Eduscil Solutions LLC: E-mail: support@eduscil.com or tony@eduscil.com Website: www.eduscil.com Call Us Now!: USA: +1 (713) 239 3167 | +1 (713) 239 3241

at Abilene
104 Pine St #304
Abilene, United States

Professional Certificate in Digital Marketing – Ballincollig – 12th Oct

Professional Certificate in Digital Marketing – Ballincollig – 12th Oct
Event on 2017-10-12 18:30:00
Certified Digital Marketing Professional This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more. The course runs for 10 weeks 12th of October to the 14th of December 2017 (inclusive) Thursday evenings 18:30pm to 21:30pm Course location –  Ballincollig, Cork Final exam takes place in January 2018, allowing study time after course completion Why should I earn this certification? Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy. This certification is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills and experience and will empower you to maximize the impact of your marketing through powerful digital tools. What will I accomplish? Upon successful completion of a 3 hour Pearson VUE computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification. Certified professionals will gain the confidence needed to create and steer a revenue- generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile. There are ten modules in this program: Introduction to Digital Marketing Search Marketing: SEO Search Marketing: PPC Digital Display Advertising (DDA) Email Marketing Social Media Marketing (Part 1) Social Media Marketing (Part 2) Mobile Marketing Analytics Strategy & Planning Module Descriptions: Introduction to Digital Marketing The Introduction to Digital Marketing module explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain an understanding of the core principles of digital marketing through a foundational introduction to each, be able to distinguish between traditional and digital techniques, whilst also gaining insight into creating, implementing and measuring effective digital marketing campaigns. Search Marketing: SEO This explores the concept of search engine optimization and how you can use key techniques and tools to enhance your website’s organic ranking on search result pages. Key terminology and technical insights are explored as you learn how to cultivate an SEO strategy. Search Marketing: PPC This Search Marketing module demonstrates the importance of Pay-Per-Click advertising in driving quality traffic to a website. You will learn the terminology and technical skills needed to setup a Google AdWords account, conduct keyword research and run an effective PPC campaign. Digital Display Advertising This module dissects how to create and implement effective digital display advertising campaign. It covers the core concepts, terminology and campaign aspects that should be considered whilst establishing, maintaining and optimizing digital display advertising. Email Marketing The Email Marketing module discussed how to construct and deliver an effective email marketing campaign. You will learn how to write engaging email content, split test email design templates and test varying campaign to achieve optimal open and click through rates. Social Media Marketing (Part 1) The first Social Media Marketing module covers the key concepts and terminology used in social media marketing and its primary platforms including Facebook, Instagram, Twitter and LinkedIn. You will learn how to define goals, set KPIs for your social media campaigns, engage with customers effectively and ensure you understand the suitability of different social media platforms for your objectives. Social Media Marketing (Part 2) The second Social Media Marketing module expands upon the topics and platforms introduced in the first. You will understand the challenges involved in implementing an effective social media strategy for your business and explore advanced platforms, such as Facebook Insights and Twitter Analytics which possess scheduling, managing and reporting features. Mobile Marketing This module will enable you to create and deliver effective mobile marketing campaigns. Explored within this module are the key concepts that underpin mobile marketing, the value of immediacy, mobility, personalization and mobile optimization. Analytics The Analytics module will help you develop the knowledge and skillset required to measure, monitor and optimize digital marketing activity. You will gain a technical understanding and insight required to build an online reporting function for your business. Strategy and Planning You will understand how to adopt a structured approach to creating a formal digital marketing plan for your organization or business through this module. It encompasses budgeting, resource allocation and channel selection. 

at New Minds College
Ballincollig
Cork, Ireland