3 Day INTENSIVE Social Media Course – Sydney Feb 2013

3 Day INTENSIVE Social Media Course – Sydney Feb 2013
Event on 2013-02-11 09:30:00

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools?

This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours). Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. LinkedIn profiles and Business Pages.  See Day by Day Schedule below to learn more. This course has been very popular for corporate organisations in Australia and in Singapore and is now being offered as a small class, publicly suitable for small to medium size businesses, consultants and hobbyists wanting indepth social media knowledge.

Prerequisites: While the first part of each session is for beginners, this workshop is fastpaced and very indepth. A Facebook personal profile and a LinkedIn or Twitter account is assumed. Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. Please also consider forwarding to a friend who might be interested.

PLEASE BRING YOUR LAPTOP: if you do not have a laptop please email Caroline so we can organise one for you. Laptop hire costs are a day. 

Workshop Facilitator: Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media". Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. More About Laurel.

Dates: Monday February 11th 2013 to Wednesday February 13th 2013. Not suitable? Let us know. Know a friend who might like the course? Please pass on! 

Please contact us on for information on Direct Debit: otherwise please use the credit card facility here on Eventbrite.

Social Media Workshop Outline

Three Day Class for the Advanced Social Media Specialist

8 ways to deal with negative criticism online – what happens when your brand receives negative feedback in social media? This section takes the student through 8 different options including best case and worst case scenarios with case studies. From Ignoring to Suing to Confessing, Fighting back and so on, each approach is evaluated with case studies.
OUTCOME: Students gain a comprehensive toolkit for dealing with negative criticism online. 
Computer Session: Build an social media monitoring station 

 – Afternoon
The 7 steps of social media Engagement – understanding social media from an organisational evolutionary perspective. The steps include:  developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites,  Collaborating with Customers in building Social Products and Services. This segment takes you through all seven steps that most organisation evolve through and prepare for the next session on Nine Steps of a Social Media Strategy.
OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.
Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects. 

– Morning
Nine Steps of a Social Media Strategy. Before you build a social media campaign, you need a strategy. This section takes the student through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Twitter users, and bloggers and Facebook users to connect  with you and the other 7 steps. Two steps (campaign and diary) will be covered tomorrow in depth).
OUTCOME: Students will have enough information to work on their own 9 Step Social Media Strategy.
Computer Based Session:  Build a business hub on emergent social tools such as Google Plus and Pinterest and LinkedIn Business Pages. 

– Afternoon
This afternoon and tomorrow, we work in depth on two aspects of the nine step social media strategy covered in Day One –  5 step Social Media campaigns including building a hub and spoke practical demonstration session and Creating a Conversation Diary to facilitate in-depth, community building conversations. This afternoon, The Five Steps of a social media campaign will cover from how to Monitor social media through the campaign lifecycle to brief introduction to Social Media Measurement (covered in more depth on Day THREE). No matter whether your campaign is to promote a product or service, to recruit new staff or to offer online customer service, these 5 steps are the way to effectively engage in social media.

OUTCOME: Students be able to build a 5 Step Social Media Campaign.
COMPUTER SESSION: Maximise Twitter account, and apps to schedule, measure effect of tweets, auto tweeting do’s and don’ts and tools.

– Morning
Creating a Conversation Diary – the importance of a calendar for working with staff, creating social objects for conversations, FBO (Facebook Optimisation) and SMO (Social Media Optimisation). Understanding Facebook, Twitter, LinkedIn optimisation
OUTCOME: Students will gain a thorough understanding on how to create a Conversation Diary for better SEO, FBO and SMO rankings.
COMPUTER SESSION: Maximise Facebook Business Page and tools to ensure engagement and FBO 

– Afternoon
Six Key Performance Indicators in  social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look in depth at tools and analyse statistics and bottom line figures in social media.
22 Revenue streams in Social Media – by building a community, it’s possible to monetise the relationships with the customer through paid for services. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. What are social networks making money from and where is the money going? The Social Economy is the economy of the future and will change the way we do business forever.

OUTCOME: Students will know how to read or create a Social Media Measurement Report. Students will develop strategies on how to monetize their customer communities.
COMPUTER SESSION:  Analyse using social media measurement tools the six KPIs of a campaign.  Explore, identify and evaluate different social media revenue tools including Facebook shopping carts.

Please contact us at for direct debit information, or testimonials, more information etc. Other Training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. More social media courses are available here

at UNSW CBD Campus
Level 6 1 O Connell Street
Sydney, Australia

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