3 Fatal ContentMarketing Mistakes You Need to Avoid

3 Fatal ContentMarketing Mistakes You Need to Avoid
Content Marketing is in a really good place right now. According to the Content Marketing Institute, 83 percent of B2B and 77 percent of B2C marketers have a content strategy in place. They are learning how to track content ROI because they realize …
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Three dos for content marketers in 2015
Content marketing took a sharp turn in 2014. One of the most notable takeaways of the past 12 months has to be one clear development: the audience is now in charge. Content marketing is driven by demand, originality and the ability to serve its primary …
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5 sure-fire tactics for stronger content marketing
Content marketing is nothing new, but content marketing that works well is something everyone still struggles with. There are two parts to a great content marketing strategy: distribution (spreading around the content) and return on investment, or ROI …
Read more on Inman.com

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