3 Problems with options as a marketing tool
February lingers and it remains cold, giving me more time to think about grain marketing habits. In my previous column, I talked on-farm storage and how it messes with decisions. Today's thoughts concern options, and why I am not very keen on their use …
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Where Is the Love Between Marketing and Sales?
Sales and marketing both claim to be pursuing the same goals — revenue, market share, shareholder value — but we certainly don't seem to be on the same page. In fact, sometimes it seems that we're working against each other. Why can't we get along?
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Marketing: What's Technology Got To Do With It?
As modern marketers, we have entered a world where the number of choices we have in terms of how we do our job is almost endless. The days of the simple media buy are gone, and now we have to deal with digital marketing, SEO, SEM, paid, owned, …
Read more on Forbes