3rd Cape Breton Online Marketing Conference

3rd Cape Breton Online Marketing Conference
Event on 2013-03-07 09:00:00
 2013  Cape Breton Online Marketing Conference Program (Tentative)  


  8:00 am. –  9:15 am.   Registration – MacAulay Conference Centre 
  9:15 am. –  9:30 am.   Welcome & Opening Remarks 
  9:30 am. -10:30 am.   Keynote Speaker – Emily Forrest, Owner/Guide, Local Tasting Tours, Halifax                            
                                 Hear the fascinating story of the Forrest Walkabout, 3000 km of Nova Scotia Coastline, 88 days, 
                                 40 plus km a day to raise awareness of NS Heart & Stroke Walkabout Program and Camp Brigadoon, 
                                 a camp for children living with Chronic Illness.
                                 Chair – 

10:30 am. – 11:00 am.  Experience the Creative Island, Lori Burke, General Manager, Cape Breton Centre of Craft & Design, 
                                 Nominated for the Best Online Campaign for 2013 Canada eTourism Awards, discover the magic Experience
                                 the Creative Island  campaign created and and the results it produced. 
                                 Chair –  

11:00 am. – 11:15 am.  Coffee/Tea Break

11:15 am. – 11:45 am   Concurrent Sessions 
                                Session 1 – TripAdvisor, Lyndsey Leedham, Tourism Project Officer, TIANS 
                                        Chair – TBA

                                 Session 2 – Online Marketing Tools, Eleanor Anderson, CBU 
                                 Chair – TBA 

11:45 am. – 12:15 pm   Concurrent Sessions  

                                 Session 1 –    TBA

                                 Session 2 –  TBA
                                 Chair –

12:15 pm. – 1:00 pm.    Lunch

1:00 pm. –  1:45 pm.     Keynote speaker – Ms. Annmarie LeBlanc, Editor in Chief, MLRP Media Group, 
Under her leadership, the flagship website, celebdirtylaundry.com (CDL) has grown from a readership of 90,000
                                 per month to 2 million readers per month and more than 5 million pageviews. CDL has partnerships with the
                                 entertainment industry's largest and most respected blogs – including TMZ, ET Online, CBS, Celebuzz, Lainey 
                                 Gossip, The Stir et al, from business operated from home. A Capebretoner, born in Sydney, owns land in 
                                 New Waterford, and her favorite place to be in Bay St. Lawrence and Meat Cove where her mom, Christina 
                                 "Betty" Fraser was born and raised.
                                 Chair – Ms. Amy MacKinnon, Community Centre Director, Bay St. Lawrence Community Centre and
                                 Social Media Manager, Celtic Heart of North America 

1:45 pm. –  2:15 pm.    Concurrent Sessions
                                 Session 1 – Best Practices – Online Marketing with Festivals – Devon Strang, Marketing Manager, 
                                                    Celtic Colours International Festival and Tom Wilson, Volunteer Chair, Hike the Highlands Festival 
                                 Chair –

                                         Session 2 – TBA 
                                 Chair –
 2:15 pm. –  2:30 pm.  Coffee/Tea

 2:30 pm. –  3:15 pm.   Keynote Speaker – Ms. Nancy Smith,  Manager, Social Media, Travel Albert
An experience marketer with 20 plus years in Alberta's tourism industry. In one year, Travel Alberta
                                has seen growth in our social media communities (Twitter, Facebook, YouTube, Instagram
                                Tumblr and Pinterest) by over 100% and our engagement with our followers is well above
                                industry benchmarks. Travel Alberta has won awards for videos and TV ads and thier photos
                                on Facebook are amazing.
                                        Chair – TBA


 3:15 pm. – 3:30 pm.    Conference Wrap-up and Thank-you(s) 
                                Chair – Tom Wilson

at Inverary Inn
360 Shore Rd
Baddeck, Canada

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