4 Ways To Take Your AdWords Scripts To The Next Level – Search Engine Land

4 Ways To Take Your AdWords Scripts To The Next Level – Search Engine Land
Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I'll share a few of the more advanced scripting …
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Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of
Advertisers can set bid adjustments at campaign, ad group, or keyword level. For example, you could adjust bids based on a user's place in the sales funnel. One major feature of this flexible bidding to PPC marketers will be the ability for advertisers …
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