40 Percent of Mobile Ad Clicks are Fraudulent or Accidental, According to New Study by Trademob

New York, NY (PRWEB) September 05, 2012

Four of every 10 clicks on advertisements from a mobile device are useless for marketers, according to a new study released today by Trademob, Europes leading data-driven mobile app marketing platform. The analysis of 6 million clicks across 10 top advertising networks showed that 40 percent of click-throughs generate a conversation rate of less than 0.1 percent.

Among the studys findings:

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