404 Error Pages Serve 2 Purposes: SEO and User Satisfaction

404 Error Pages Serve 2 Purposes: SEO and User Satisfaction
Since this is an article about search engine optimization, I'll start with the technical aspects of 404 errors. In layman's terms, the error indicates that the server is running just fine but the URL requested does not exist. In its most basic form, a …
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Moving into e-commerce? Mind the e-details
Search Engine Optimization (SEO). One final note: Be sure to sweat the small stuff. Account for shipping costs when setting your costs. Figure out how you will handle returns. What about customer service? The e-details matter a lot. Today's tip …
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