5 SEO Basics Every Business Owner Should Know

5 SEO Basics Every Business Owner Should Know
Search Engine Optimization (or SEO for short) can seem a bewildering subject reserved for specialists and experts in the field. Indeed, sales teams of some agencies out there would prefer to keep it that way: having you believe that only they can help …
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Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
As we know, today's search engine ranking algorithms have a heavy focus on content. We've always sought to optimize content with keywords, but now, keywords matter a whole lot less than actual topical authority. But just how do you build that authority …
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SEO: The Best URLs Contain Keywords
Most ecommerce sites that perform well in organic search have jumped on the keyword URL bandwagon. Optimizing URLs to contain keywords is good for search engine optimization and also helps consumers recognize the content they'll see when they click …
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