5 Steps for Optimizing Paid Search ROI with Calls

5 Steps for Optimizing Paid Search ROI with Calls
This includes pinpointing the channel, ad platform, ad group, keyword, and landing page that drove the call. At Invoca, we saw 50 percent more conversions from search engine marketing after getting better visibility into the keywords and offers driving …
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Quantum Sails Seeks 'Emotional Connection' With Rebranding
Developed with agency Hanson Dodge Creative (HDC), the multi-faceted campaign includes print and digital display advertising, search engine marketing, branded content, online and event promotions. This month, the company is launching the "To the next …
Read more on MediaPost Communications

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