5 Steps to Ace #Mobile App Marketing

5 Steps to Ace #Mobile App Marketing
When a user clicks through from a search results page or clicks on an ad on their mobile phone, she needs to be taken to a page where she can learn more about your app. In other words, a functional, mobile optimized site that showcases your app's best …
Read more on Search Engine Journal

Google Ranks Retailers With Android Apps Higher
To do that, app developers will have to create indexes that will let both Google's search engine and users themselves go directly to specific locations within an app – what in a website would be called “deep linking. … A cheaper workaround for …
Read more on PYMNTS.com

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