5 Steps to Create a Foolproof Social Media Strategy (Afternoon Session)

5 Steps to Create a Foolproof Social Media Strategy (Afternoon Session)
Event on 2014-10-07 13:00:00

5 Steps to Create a Foolproof Social Media Strategy

Do you feel like your business's social media posts are being sent into the great internet abyss, not knowing if they're doing you any good? Or, do you feel like your business needs to be on social media but don't know where to start?

Kathy Gray will walk you through the steps she uses to create targeted social media strategies for businesses. Learn how to define your target audiences and find them on social media, determine the goals you wish to achieve, analyze your competition's social activity and set forth a tactical social media plan with measurable actions and outcomes. You'll walk away with a template and the knowledge you need to build a fool proof social media strategy.About the Instructor

Kathy Gray, Social Media Marketing Strategist at Pole Position Marketing, has over a decade of web marketing experience with an emphasis on social media marketing. Before joining the pit crew at Pole Position Marketing in 2013, Kathy managed digital marketing for the Canton/Stark County Convention & Visitors' Bureau. As the official tourism geek for Stark County, she quickly jumped on the marketing opportunities that social media offered.

Her social media prowess was quickly noticed, and she began to consult with businesses and speak frequently about how to effectively integrate social media into your overall marketing strategy.  Kathy has previously spoken to groups on the topics of web marketing and social media at Walsh University, Burton D. Morgan Center for Entrepreneurship Research, Bowling Green State University, and countless chambers of commerce, business groups and tourism organizations. She is also obsessed with all things Austen and has devoured every period British drama Netflix offers.About Web Marketing Driver's Ed:

This interactive workshop series is designed to offer you hands-on learning on all things web marketing. Be prepared to learn practical techniques and tips that you can apply instantly. We're taking you back to Driver's Ed – get ready to drive!

These 2-hour sessions are offered in the Fall, Winter, Spring and Summer semesters every 1st Tuesday of the month, and start at 8:30 a.m. and 1 p.m.

Our workshops are quaint. Registration is limited to 8 people per session.

at Pole Position Marketing Offices
9841 Cleveland Avenue Northwest
Uniontown, United States

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