5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts
Whether you pitch your stories to journalists or publish it yourself on your organization's website and social media profiles, it's still a worthy goal to have reporters share your content online. With Muck Rack's “Who Shared My Link,” PR pros can plug …
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TODD SMITH — PR is best for monitoring, managing online customer reviews
What is the main reason businesses don't monitor online reviews? Many organizations simply fail to delegate responsibility for growing and managing customer reviews to a certain person or department. The job could be assigned to PR, marketing, customer …
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Social Media Helps Dealers Build Better Customer Relationships and Achieve
Every interaction, then – online or in person – is a chance for businesses to engage the audience and build customer relationships. Social media, then, is one more tool in which businesses, including dealerships, can connect with consumers online and …
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