508 Digital Transforms Traditional Media

Dallas, TX (PRWEB) February 19, 2014

Can hyper-local digital agencies imbedded in traditional media companies transform their declining revenue trends? In the case of 508 Digital, it appears the fact-based answer is a resounding yes!

In a recent discussion with 508 Digital General Manager Brian Ritenour, he referenced the recent announcement of A.H. Belos full-year and fourth-quarter earnings transcripts. In these recent earnings call transcripts, published in SA Transcripts, MediaPostnews, Poynter.org, and Yahoo! Finance, 508 Digitals new digital revenue production was given credit for offsetting about 70 percent of the core print revenue declines for 2013.

The transcripts state: In 2013, 508 Digital and Speakeasy generated $ 5.8 million in revenueAlmost 600 local advertisers signed on with 508 Digital during the year, an increase of 33 percent compared to the prior year the unit commenced operations in the second quarter of 2012.

We’re excited about our impact in 2013 to help drive the transformation at The Dallas Morning News. It was a complete team effort, Ritenour said. We are more excited about the impact and life-changing results we are making to the small businesses who have come aboard and are benefiting from our solutions.

Ritenour, who has been dedicated to marketing and advertising for small businesses for more than 23 years, believes that 508 Digitals efforts are making an impact on small business owners and helping them better their businesses and their lives.

Its been a rewarding experience creating this agency from the ground up over the last 18 months, said Ritenour. Building it from scratch is never easy, but when you see the lives you touch, the long hours and commitment, its well worth it. We couldnt win without the first-class partnership we have with Jeff Folckemer, president of LocalEdge, and Hearsts LocalEdge digital team who provides fulfillment for all the solutions we provide to our clients.

As the general manager of digital sales at 508 Digital, Brian Ritenour works with small to medium-sized businesses looking to move into the digital marketplace. Ritenour has worked with such brands as Verizon, Sprint, Dex One, RH Donnelley, Ameritech and SuperMedia. Ritenour is a graduate of Kansas State University and has been in the advertising and media industry for more than 20 years. To learn more, visit http://dmnmedia.com/about-us/leadership-team/brian-ritenour/ or check out his LinkedIn profile at http://www.linkedin.com/profile/view?id=21952148&trk=nav_responsive_tab_profile.

About the company:

508 Digital is a full-service Internet marketing services company, providing businesses of all shapes and sizes with an array of Internet marketing services and strategies designed to increase web presence, expand customer base and drive revenue. For more information, visit their website at http://508digital.com/.

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