6 Essential Components of a Winning Online Marketing Strategy
Event on 2015-06-11 11:30:00
A/E/C firms are dedicating more of their budgets and time to online marketing activities. But simply “doing” online marketing—having a website, blogging, sending out emails and being active on social media—is not going to lead to success. What’s needed is an integrated and strategic program focused on targeting the right audiences, driving website traffic, generating leads and nurturing leads into clients.
So how can your firm make that happen? Tim Asimos, CPSM, Vice President and Director of Digital Innovation at circle S studio, will help attendees understand the six essential components necessary for effective online marketing. You'll gain actionable information and learn how to implement the right strategies and tactics for building a winning online marketing program—one that will support your firm’s business development efforts and nurture relationships with prospects and clients online.
Key Learning Objectives
Attendees will learn:
Why an integrated approach is crucial for success in online marketing
Key components of an online marketing program
The fundamentals necessary for planning and executing
Common blunders A/E/C firms make with their websites, social media, blogs and email marketing and how they should be avoided
What tools are needed to measure and manage an integrated program
They’ll also learn how to:
Develop a strategic foundation and blueprint
Attract prospects using content marketing as a magnet
Drive website traffic through blogging, social media, email and SEO
Use content to convert website visitors into identified leads
Nurture and manage leads throughout the client lifecycle
Track the impact and effectiveness of your online marketing program
About the Speaker
Tim Asimos, CPSM is Vice President and Director of Digital Innovation at circle S studio, a strategic marketing and design agency focused on helping A/E/C firms grow in today’s increasingly chaotic digital landscape. Tim leads the online marketing team to develop innovative strategies in website development, content marketing and online lead generation. His unique approach is based on more than a decade of previous experience in corporate B2B and A/E/C marketing—placing him in the same seat as many of circle S studio’s clients.
Tim is a syndicated blogger and frequent speaker on the topics of online marketing, lead generation, and content marketing. An SMPS Member and Certified Professional Certified Marketer (CPSM), his A/E/C industry expertise has been featured in numerous publications, webinars, programs and conferences. He’s also a member of the American Marketing Association and is currently President-Elect for the Richmond, Virginia chapter. He holds a B.S. in Communication Studies and an M.B.A. from Liberty University.
11:30am – 12:00pm Registration & Networking
12:00pm -1:00pm Lunch/Program
Lunch will be provided
Freebie: Drop your business card in the fish bowl to win a free future program.
Target Audience: All levels of marketers, business developers, and related professionals.
at H&A Architects & Engineers
4880 Sadler Road
Glen Allen, United States