6 Marketing Moves Small Businesses Can Borrow From Big Companies

6 Marketing Moves Small Businesses Can Borrow From Big Companies
Fortunately, what today's small business lacks in budget can be made up for with strategy and a few carefully chosen tools. Here are six smart marketing ideas gleaned from my experience running a company that teaches small firms how to compete with big …
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Overseas iPhone marketing propels Apple to strong quarter
“Apple is figuring out that the Chinese consumer is incredibly aspirational, and national holidays create opportunities for gift-giving,” says Brian Buchwald of Bomoda Group, a market research firm focused on China. “It's customary for [Chinese …
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