6 Mistakes Many Marketers Make Daily

6 Mistakes Many Marketers Make Daily
It used to be that "multi-channel marketing" meant ensuring that your print, TV and radio ads looked and sounded the same. Now, consumers have more channels than ever to interact with your brand, so creating an integrated marketing experience means …
Read more on Mashable

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]
Nearly half of marketing and sales decision makers (44%) cite increased sales revenue as a top marketing automation objective, according to the “Marketing Automation Benchmark Summary Report” by demand generation company Ascend2. However …
Read more on Direct Marketing News

Kellogg Switches Up Special K Marketing To Battle Cereal Woes
Kellogg Co. is planning significant marketing changes for Special K, shifting away from the brand's longtime weight-loss messaging to talk more about nutrition. The Michigan-based marketer is also restructuring its Kashi brand, including relocating it …
Read more on AdAge.com

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