6 Tips For Communicating Content Marketing ROI To Your Executive Team

6 Tips For Communicating Content Marketing ROI To Your Executive Team
Marketing teams persuade and captivate audiences every day. They convince people to buy everything from $ 160 pens to coffee beans that pass through elephants. But a CMO's toughest sell is always his own boss — especially when it comes to content …
Read more on Forbes

6 Stupid Marketing Metrics That Need to Die
Still, some marketers point to increases in fan count as a social media KPI as though it will make a comeback. And someone must be buying those Page Likes, because an awful lot of people are still selling them. Just stop… Stick a fork in it, this one …
Read more on WordStream (blog)

​Why MTO could be the three most important letters for your marketing future
Few fields in business have evolved as rapidly as marketing. While a 1980s accountant could quickly parse a 2015 invoice, a 1980s marketer would be completely at a loss when faced with a modern marketing strategy. From search engine optimization to …
Read more on Phoenix Business Journal (blog)

This entry was posted in Marketing and tagged , , , , , . Bookmark the permalink.

Leave a Reply