7 Pointless Content Marketing Efforts You Should Stop Doing Today

7 Pointless Content Marketing Efforts You Should Stop Doing Today
When you're doing content marketing, you're trying to attract the customer, yes. The end result, however, isn't solely for a conversion. Although conversion can be an end result, the true goal of your content is to bring value to your readers' lives …
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Douglas Merrill: Marketing You Can Measure
Are you able to tie your marketing investments directly to revenue? If your answer is no, my advice is: steer clear. Avoid what you can't measure. Many startups make the mistake of focusing their marketing on “brand awareness.” Brand awareness is a …
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Survey: Nearly 60% of Marketers Plan to Boost Influencer Marketing Budgets
TomosonInfluencerMarketingBudgetChart Influencer marketing is becoming an effective way for brands to generate big returns on social. As new influencers emerge on different social networks, businesses are looking to connect with those influencial …
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