7 steps to determine content marketing software needs

7 steps to determine content marketing software needs
I've been looking hard at the burgeoning content marketing software landscape recently, and I've realized marketers need help not only navigating a growing universe of tools and software for their content marketing needs, but also determining what …
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Video is the New Black for Content Marketing
Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we …
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Content Marketing Best Practices for B2B Brands
Content measurement is a critical component to any B2B content marketing process. Encompassing basic Google Analytics analysis to building a complex sales funnel with real time measurement using MixPanel – big data analysis is rapidly becoming the …
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