87% of Marketers Use Video for Content Marketing Campaigns (Video)

Toronto, Canada (PRWEB) August 12, 2013

How popular is online video? How much are marketers spending on this format? With apps like Vine and Instagram, will video finally start to dominate the social media scene? Uberflip’s latest video infographic provides insightful facts and figures about the growth of video, its consumption on mobile devices, and what these numbers represent for marketers.

“As adoption of new platforms grows, marketers need to make sure that their video strategy covers them. Video marketing doesnt just involve creating a 30 second TV spot any more. Marketers need to diversify their strategy and incorporate new channels,” explains Jose Sanchez, Marketing Manager at Uberflip.

Key takeaways:

Every month, 75 million people watch online videos in the US
87% of marketers use video for content marketing campaigns
Video ad spending in the US is projected to grow to $ 6.3 billion by 2015
Vine was downloaded 13 million times during its first week in the Apple app store

Data sources for the infographic include Vine, Instagram, Cisco, comScore and eMarketer.

About Uberflip

Uberflip makes it easy to enhance, share, and track content on tablets and other devices. Within minutes, documents are converted into page turn experiences where leveraging links, video and social media integration is just the beginning. Uberflip’s page flip software helps companies save costs and make money through new marketing channels. To see Uberflip first-hand, view their monthly newsletter Going Digital.

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