9 Ways To Drive More Leads From Your Content Marketing

9 Ways To Drive More Leads From Your Content Marketing
Just last week, Content Marketing Institute and MarketingProfs' released their fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. The timing of the report's release couldn't have been better, as this week we are …
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Sticky Messaging: Study Shows the Growth of Content Marketing
A survey from the Content Marketing Institute finds that 73 percent of B2B marketers are producing more content than they did a year ago. Has your association considered the benefits of this approach? Marketing circles have been all abuzz with the idea …
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8 Content Marketing KPI's You Can't Afford To Neglect
However, as content marketing is gradually emerging as the leader in digital marketing, primarily in SEO and B2B marketing, the way many marketers measure efficiency and the impact of the content seems to be ancient. For instance, consider e-books …
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