A Call To The SEO Industry: Stand Together For Useful Reporting

A Call To The SEO Industry: Stand Together For Useful Reporting
Find out more about the sad current state of SEO analytics, along with my proposal for change, in my latest Marketing Land Analytics & Marketing column. Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
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How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World
This article is an attempt to explain what we see in keyword reports currently, show how PPC data can help guide SEO efforts, and finally a consolidation of initial thoughts and ideas to assist in moving forward. Smart SEO professionals will still …
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What Star Wars Can Teach You about SEO
Similarly, the Dark Side of SEO, also known as black hat SEO, tries to circumvent the system by using cloaked and hidden text, link farms, and other search engine-focused strategies. Rather than building authority organically, black hat SEO pays for …
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