A case for G+? Google doesn't crawl Facebook content [study]

A case for G+? Google doesn't crawl Facebook content [study]
It's well-known within the search marketing community that authors earn better SERP positions when they're in more circles, and especially the circles of people considered highly influential. The assumption is that subject-matter authorities will …
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The Search Marketer's 2014 Guide to Survival on Google
And, because Google is just like any other business seeking revenue opportunities, search marketers will see a continued evolution of the SERP to drive clicks to paid listings versus organic listings. Elements like image ads, display tests within …
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Should CPC Be a Factor When Setting PPC Daily Budgets?
Yes, by doing so PPC advertisements will show at a lower position on the SERP, but if the advertisement is still within the top six spots on page one, it will still get some clicks. CPC price variations between the first and third position can vary …
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