A Crash Course in Google Adwords: Finally Make Google Work for You

A Crash Course in Google Adwords: Finally Make Google Work for You
Event on 2015-01-24 10:00:00
A Crash Course in Google Adwords: Finally Make Google Work for You

Running a Google Adwords campaign is much more difficult than people expect it to be, especially those who're more than willing to invest the funds. At the end of the day, it is just not a paid campaign you can throw money at to ensure success.

By the end of this class, students will have a working knowledge of how to create, target, launch and optimize online search campaigns using Google Adwords. You will also walk away with an understanding of key online advertising metrics, what they mean and how they contribute to bottom-line. You'll finally be able to achieve the Google Adwords success that has eluded you for long term returns on your investment!

At the end of the session you will be able to:
• Understand key online advertising and web analytics concepts
• Apply search advertising fundamentals to current and future projects
• Use Google Analytics and Adwords metrics to measure performance and inform optimizations
• Set up and launch a search campaign via Google Adwords

Class Materials:
Laptop or Tablet (laptop preferred)

About the Instructors:

Attiya Abdulghany
Attiya Abdulghany is a seasoned digital marketing and product strategist that has more than a decade of experience working in a variety of industries, fulfilling both generalist and specialist roles for organizations in Washington DC, Barcelona, New York City, San Francisco, and Baltimore. Presently, she runs Oliver + Sons, a digital strategy consultancy focused on helping companies grow and thrive online. Formerly, Attiya headed the Marketing Team at Silicon Valley start-up, TuneUp Media, where she oversaw the organization's overarching marketing strategy, and managed a team of developers, creatives, and marketers. Her agency experience with Meredith Xcelerated Marketing included clients like Dodge, New Line Cinemas and McDonald's.

Sinta Jimenez
Sinta Jimenez is the CEO and Founder of Social Buzz Pros, a full service social media management, online marketing, web design, and search engine optimization agency. She brings marketing experience from in-house positions at Fortune 500 companies and eight years of editorial experience from online and print publications. Social Buzz Pros has successfully helped a wide range of companies from early state startups to private practice professionals seize the power of online marketing for better business.

BREAKFAST PROVIDED! Coffee and a light breakfast will be provided!

at Social Buzz Pros
7315 Wisconsin Avenue, Suite 400
Bethesda, United States

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