A marketer’s guide to making video work

A marketer’s guide to making video work
Event on 2014-07-24 17:30:00



How video can skyrocket your business

A marketer's guide to making video work


When:    Thursday July 24, 2014, 5.30pm – 8:00pm

What:      A marketers guide to making video work

Who:      Jon Mowat, Hurricane Media

Where:    Bath & County Club – NOTE NEW VENUE

 Video is the hot topic amongst marketers right now but many are still unsure how to use video content effectively.

In his talk Jon Mowat, MD of Hurricane Media  will explore how you can: 

  • Make YouTube work for you – only 1% of YouTube visitors will click through to your site so your channel needs to work as as destination not just a stop over.
  • Combine emotion and logic for the best results – an introduction to effective narrative.
  • Squeeze your budget – tips, tricks and what makes the difference.
  • New tools and trends – vine, instagram video and interactive.
  • Get your content out there – tips on how to get people to watch your content.
  • Measure and improve

  Jon Mowat is MD of Hurricane Media, an award-winning video production and content marketing company creating effective video campaigns. His storytelling skills, grounded in 10 years of experience at the BBC, are now put to use telling brand stories. 

With in-house video, motion graphics animation and stereoscopic 3D, Hurricane has delivered content for brands including Asda, Alcatel, AXA, Balfour Beatty, BMW, Barclays, Canon, Connaught, Haynes, HTC, Kraft, Panasonic and Sky. Jon's main role is now guiding brands to effective video marketing strategies and leading the Hurricane team in delivering powerful video content.

This will be a relaxed and enjoyable way to meet a wdie range of local senior marketers; Clients, Agency folk, consultants, suppliers, accademics and graduates looking for their first job in marketing.

VENUE: This month we are again at our new home in Bath  The Bath and County Club, sister organisation of the Clifton Club where we hold our Bristol meetings.   Our new venue is a definite improvement on previous arrangements but as always the evening starts at the bar with networking from 5.30pm albeit with the added advantage of space almost exclusively to ourselves. The talk starts at 6.30 and finish by 7.30pm allowing for more networking time.

The Bath & County Club is located just off Queen Square. There is ample car parking in Victoria Park.

Register to receive invitations to future BBMN events:To receive monthly email invitations to future events please register here Join our LinkedIn group. 

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Thanks for helping to make the BBMN what it is today goes to…..


This group is sponsored by SearchStar, a leading Pay-Per-Click (PPC) Agency based in Bath with the largest team of qualified Google Advertising Professionals in the South West. They work with clients across the UK.

They deliver accountable PPC traffic, leads and sales as well as customer delight from advertising across Google, Yahoo, Bing, Facebook and LinkedIn. If you want to get more out of your PPC, please contact Dan Fallon on 01225 583838 or at dan@search-star.co.uk.

Project Graphics who sponsor the venue are visual communication specialists.

We all know that striking display graphics create an instant impression… If that's what YOU want, you need to talk to Project Graphics. From Museums to Exhibitions, from Retail to general Signage, Project Graphics are visual communication specialists who deliver and produce exceptional display graphics and branding with unparalleled service and creativity. Contact Andy.Nottingham@pro-gx.com or Alex Pocock Alex.Pocock@pro-gx.com or call (0117) 956 5559   
 Martin Wright – The Customer Journey Consultancy.  Improving customer experiences across all touch-points.
  Rob Hook from Business CoPilot for hosting this event.Executive Coach and Sales Mentor – keeping business people on their business flight plan. Coast AMS is an Online Marketing Services provider.  CoastAMS is a full service digital agency specialising in Behavioural Marketing and individualised communication. Thanks to Paul Moloney of Coast AMS for designing, dispatching and managing our email communication.

at Bath and County Club
Queen’s Parade
Bath, United Kingdom

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