A Smörgåsbord of Content Marketing Metrics

A Smörgåsbord of Content Marketing Metrics
What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success? Back in 2012 we published some research on attitudes to measuring content …
Read more on Econsultancy (blog)

Progressive's Jeff Charney promotes disruptive thinking at Content Marketing
CLEVELAND, Ohio — "More has changed in the last five years than in the last 100 years combined," said Jeff Charney, chief marketing officer for Progressive, speaking at a Content Marketing World breakout discussion on Tuesday morning. "More will …
Read more on The Plain Dealer – cleveland.com (blog)

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