Verona (PRWEB) December 24, 2012
Part of the Year of Italian Culture in the USA promoted by the Italian Foreign Service, Vinitaly New York and Miami on January 28th and 30th respectively, will feature a rich program to bring the latest fine Italian wine trends to the USA. Once again wine professionals will be able to engage in myriad Master Classes, educational sessions, business seminars, wine bars with interactive IPad tastings, Wine Marketing Council Presentations and a vast number of exhibitors will feature the latest fine wines from Italy. Visitors will be able to also appreciate this years collaboration with Slow Wine as the wine guide publisher will be part of the large walk-around tasting.
New York will feature a special presentation by John Gillespie, President of the Wine Marketing Council on shedding light on the latest trends about wine consumption of imported wines into the USA for 2012. Further, the program includes guided Master Classes by GIV (Gruppo Italiano Vini) showcasing a vertical tasting of acclaimed producer Nino Negri and Consorzio Tutela Vini Soave will presenting grand fine white wines in line with the ideas of Vulcania, the international forum on white wines from volcanic soils. Vulcania tackles themes pertaining geology and education with the participation of eminent lectures, journalists and communicators aimed at promoting these special wines.
US importer Palm Bay on the other hand will have a special selection of fine Italian wines for registered professionals to attend to. Each of the Master Class will be complimented with the Vinitaly Interactive Ipad Application to record the tasting preferences of each person using QR bracelets, which in return provides them with a personalized tasting book.
One wine typology that will have a special standing at Vinitaly USA is Prosecco DOC. Since The DOC status was granted to Prosecco in 2009, with the Consorzio di Tutela del Prosecco DOC being set up shortly after, the sparkling category experienced significant growth and even overtaking traditional leaders such as Champagne in the USA. The success story translates into more than 1 million cases being imported into the USA today, equal to an annual growth of some 35%. Prosecco DOC has grown from 5 million bottles in 1970 to almost 200 million bottles being produced in 2012, representing a 3900% increase over this period. The wine produced from Glera, equates to 196 million bottles per year and Prosecco DOCG 68 million bottles.
The Consorzio di Tutela del Prosecco DOC brings together voluntarily the different groups of producers – individual or associated vine-growers, wine and sparkling wine producers from the provinces of Treviso, Venice, Vicenza, Padua, Belluno, Gorizia, Pordenone, Trieste and Udine. The Consorzio Prosecco DOC ensured sustained promotion in the USA in 2012 with the aid of various Vinitaly International initiatives including stops in Chicago and New York back in April/March, the American Cancer Society (ACS) fundraiser events such as Taste of Hope in May and Hope Lodge in December and will again be an integral part of Vinitaly USA 2013 with a special Master Class dedicated to consumers in the evening of January 28th in New York.
Veronafiere is the leading organizer of trade shows in Italy including Vinitaly, the largest wine event in the world. In 2012, over 4200 exhibitors showcased their wines to 140,000+ visitors (35% from outside of Italy representing over 120 countries). The 47th Edition of Vinitaly will take place on 7th-10th April in Verona, Italy with its premier event OperaWine – Finest Italian Wines: 100 Great Producers being held in collaboration with Wine Spectator on April 6th in the heat of Verona.
Veronafiere created the Vinitaly International http://www.vinitalytour.com in 1998 to develop a global platform for the promotion of companies in the Italian wine and food sectors. The latest development saw Vinitaly aiming at increasing Italian wine sales in China as it reinforced its partnership with the Hong Kong Trade Development Council (HKTDC), which organizes Asias leading wine fair Hong Kong International Wine & Spirits Fair.