AB InBev prioritises digital in China

AB InBev prioritises digital in China
She added, however, that the brewer was careful not to engage in "blatant" selling via this medium, but preferred to use digital marketing "as a platform to transmit a brand message or slogans". As examples of this, she cited Budweiser being "The King …
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Beverage School: Social Media, Digital Marketing on a Budget
From targeted tweets and direct advertising to mobile gaming and viral videos, new and longstanding companies alike are often faced with range of confusing social media options to include as part of an overall digital marketing strategy. And while …
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Shift attacks Salesforce, Adobe with 'open marketing cloud,' an app store for
So what Shift has done is assemble what Borow considers an all-star cast of digital marketing tools together in one platform. It's not buying them all and not integrating them all into one inseparable suite, but making them all available in one …
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