(PRWEB UK) 9 October 2013
It has been reported in HubSpot that Google cited extra protection as the reason behind the decision which leaves marketers unable to get keyword data for searches conducted by even users who are not even signed in. In 2011, the search engine added SSL encryption for its signed in users, however now marketers will no longer be able to establish the particular keywords a person searched before reaching their website.
Renowned for their analytical approach to search marketing, the experts at Absolute Digital Media were keen to research this news further. Dedicated to pursuing industry updates and developments, a representative from the firm gives their views on the subject.
Understandably the announcement from Google has sparked a level of anxiety, with many wondering how this will affect their strategies. However, as marketers we are familiar with dealing with incomplete information. The challenge now is to use what data we have got in the best way possible. One option for those using Google AdWords for PPC marketing campaigns is to connect their AdWords account to their Google Analytics account and use that data for keyword research.
The team at Absolute Digital Media look forward to reviewing the further impact of this decision on the industry.
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.