(PRWEB UK) 24 July 2013
The article, UK Consumers Listen to Strangers for Online Advice, published June 12th in eMarketer reveals that the research, conducted by Adobe Systems found 44% of internet users in the UK to take on board product or brand advice from customer forums. Demonstrating a relatively thin gap between trusted recommendations given by friends/family and those from strangers, the study also found that 50% of web users selected product comments as their preferred source of review. Interestingly, opinions given by Facebook friends came second.
The search engine marketing team at Absolute Digital Media create a variety of campaigns for clients across many industry sectors and understand the benefits customer reviews can have for a sites SEO. A representative shares their thoughts on the subject.
As well as instilling trust in your potential customers, glowing reviews from happy customers are also a great way of adding original content to your site regularly. Alternatively, reviews on trusted, authoritative third party sites can also help your rankings. One of the best ways to encourage your customers to leave positive reviews on these sites is by interaction through social media, possibly using incentives to inspire your audience.
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.