Accelerate Content Marketing Effectiveness With The Power of Buyer Persona

Accelerate Content Marketing Effectiveness With The Power of Buyer Persona
Two of the difficulties in content marketing effectiveness today are first to understand the story of buyers and two translating this understanding into powerful stories to tell. The difficulties lay in filtering through data, requirements, bullet …
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Content Marketing's Dirty Little Secret
The other day my fellow Forbes scribe Robert Wynne penned Content Marketing – The Real Story. In his piece Robert wrote “The goals of Content Marketing are to: Build relationships with existing clients, attract new customers, demonstrate benefits, tell …
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Google Hangout and How Small Businesses Can Use it for Content Marketing
How can I use a Google Hangout for content marketing? Use your Hangout for all it's worth! If you have a website, send viewers to it. Include a call-to-action in the caption below your Hangout on your YouTube channel that sends viewers to your website.
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