Fort Lauderdale, FL (PRWEB) September 13, 2009
Features that were previously available only in expensive enterprise systems are now available as standard features in the new version of mviSPY Web Analytics. These new analytics features enable site owners to view and analyze all website visitors who clicked on any page of their website and drill down to determine every detail about the visitor, including IP address, organization name and address in real time.
Additional new features enable insights into Pay Per Click traffic from Google AdWords. With enterprise-level filtering site owners can easily track all PPC traffic on their website. This feature easily determines the best landing pages and the best keywords with drill down capabilities on all web traffic, and in particular PPC traffic.
These features enhance marketing capabilities. An emerging trend is for online marketers to integrate their back office data with mviSPY Analytics data. This can be accomplished by using the new API developer tools. These new analytics tools will enable the online marketing world to bring web analytics closer to the mainstream marketing functions. With this powerful new toolset marketers will fully internalize web analytics data directly with their website and thus allowing all users access to important marketing data. We live in a data intensive world and managers cannot ignore that. MVI believes that managers that fully utilize such opportunities will thrive.
Additional features made available by mviSPY include:
Pay Per Click (PPC) Visit Tracking
mviSPY identifies and tracks your visitors referred by Pay Per Click (PPC) Google advertisements. This increases your ability to determine which of your PPC campaigns are the most effective. All PPC traffic is detailed on the “PPC Entry Page” display. The PPC data is also displayed on the “PPC Visit” column on “All Visits” and further filtering is available in the “Custom Reports” section.
Pages Viewed Chart
This displays all “Pages Viewed”. This will allow you to quickly determine which of your pages are the most popular. This new chart shows which pages on your site are the most viewed pages regardless of whether or not they were entry pages, exit pages, trail pages or bounced pages.
New Web Site
In addition to our fresh, new look, we have also provided extensive information about the power and flexibility of mviSPY. The new web site look and layout was driven by user feedback. Our new dynamic navigation will guide you to vital information while providing a trail of where you are on the site. This includes new ‘Related Links’ for quick reference to the most commonly searched features.
Developers API Documentation
The new Developer API documentation provides code samples and integration instructions. The Developer API will enable site owners and developers to import mviSPY statistics to any web site or enterprise location in real time.
Flash Tracking Documentation
This documentation provides detailed explanation of “How to Enable Flash Tracking For mviSPY”. This feature has been available but documentation was just updated.