ACG Event – Search Engine Optimisation (SEO)
Event on 2014-04-08 18:00:00
‘The success of a page should be measured by one criteria: Does the visitor do what you want them to do?’ – Aaron Wall
This workshop will provide a detailed and practical examination of exactly what factors really do have an influence on search result rankings. It will also provide a thorough grounding in the tools needed to make informed decisions about search, PR and content strategies.
This workshop is suitable for practitioners who want to learn how SEO techniques can gain greater visibility for their PR content or who now have responsibility for running or commissioning investment in SEO.
Our experienced speaker will guide us through the extensive world of SEO offering useful tips on:
- Basic SEO concepts
- Detailed examination of key factors that impact Google's search results
- Keyword research tools
- Tips and techniques for improving search result positions
- The impact of Google+ on search
- Tools for tracking and monitoring the effectiveness of SEO activity
- How SEO can enhance/support the Business Development/Sales functions of an organisation
Dave Robinson is the founder of Red Evolution. In his role, it is his job to bridge the gap between the techs and non-techs and help them understand the web and how to do more business using it. Over the years, he has worked with companies such as Enermech, Anderson Anderson & Brown LLP, and The Urquhart Partnership.
We look forward to seeing you at this fantastic event!
For more information about the venue, please visit http://www.210bistro.com/wp-content/uploads/2009/07/210_Business_Centre_Info_Pack.pdf
*Please note that event fees must be paid in advance to secure your place. Unfortunately we cannot make any refund for cancellations although substitution of another person is possible. Thank you.
at The Business Centre, 210 Bistro
Aberdeen, United Kingdom