Acquire, Convert, Retain – A Guide to CRO For Everyone

Acquire, Convert, Retain – A Guide to CRO For Everyone
Event on 2015-04-23 17:30:00

Ryan Webb – Search Star

The Bath & County Club

Thursday 23rd April 2015

Acquire, Convert, Retain – A Guide to CRO For Everyone 

The marketing industry has spent the last 15 years working out how to get well-targeted traffic to websites. Over the last few years it has woken up to the necessity of maximising the value of that traffic with Conversion Rate Optimisation (CRO), which will make a tangible difference that shows on the bottom line. Expect actionable tips that will help you instantly improve your website, interpret the results and better understand fast-changing user behaviour. 


The key takeaways from the talk are the fundamentals of CRO – what it can help with and how to make a start on your first CRO project. Ryan will also cover hypotheses testing, CRO methods and tools, and look at CRO in a multi-device, dual screen world. 

Search Star is a PPC and media buying agency based in Bath, dedicated to driving digital conversions through smart buying and outstanding CRO. It is one of the top 10 independent PPC agencies in the UK and the largest in the South West! People work with them because of their unbeatable understanding of what makes people click. They work with clients across a range of industries, from law firms to travel companies and financial services to luxury retailers.


About the Speaker
Ryan Webb is CRO Director at Search Star and spends his days finding ways to improve user interaction, engagement and conversion on clients' websites. Having started life as a radio and press buyer, he defected to the digital side of life in 2005 when he realised it was far more interesting (and where all the cool kids were)! Over the past 16 years, Ryan has helped more than 200 businesses improve their websites and marketing strategies. 


When and Where
Our venue for the evening is The Bath & County Club, just off Queen's Square. As always, the evening starts at the bar with networking from 5.30pm. The talk starts at 6.30 and finishes by 7.30pm, allowing for even more networking time.

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Join the Bath & Bristol Marketing Network group on LinkedIn


Thanks for helping to make the BBMN what it is today goes to….. 


Search Star – Group Sponsors

SearchStar are a leading Pay-Per-Click (PPC) Agency based in Bath with the largest team of qualified Google Advertising Professionals in the South West. They work with clients across the UK.

They deliver accountable PPC traffic, leads and sales as well as customer delight from advertising across Google, Yahoo, Bing, Facebook and LinkedIn.

If you want to get more out of your PPC, please contact Dan Fallon on 01225 583838 or at


Cloud Heroes – Bath Hosts

Cloud Heroes are based in Wiltshire and provide world-class hosting and cloud computing services built to suit each client's requirements, delivered across a resilient network of UK data centres. They offer unlimited scalability and around-the-clock support from a local & friendly technical team. You'll be in safe hands.


Project Graphics – Venue Sponsors Bath and Bristol

Project Graphics who sponsor the venue are visual communication specialists.We all know that striking display graphics create an instant impression… If that's what YOU want, you need to talk to Project Graphics. From Museums to Exhibitions, from Retail to general Signage, Project Graphics are visual communication specialists who deliver and produce exceptional display graphics and branding with unparalleled service and creativity.

Contact E-mail: or

Contact Phone: (0117) 956 5559


Customer Journey Consultancy – Founders

Cutomer Journey Consultancy improve customer experiences across all touch-points. They help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys. Journeys that reduce customer effort and improve service quality. Journeys that deliver more relevant communications and propositions. And daily interactions that deliver the brand promise. 


Coast AMS – E-mail Sponsors

Coast AMS is an Online Marketing Services provider. CoastAMS is a full service digital agency specialising in Behavioural Marketing and individualised communication. Thanks to Paul Moloney of Coast AMS for designing, dispatching and managing our email communication.


  Noisy Little Monkey – Bristol Hosts, Social Media and Web Sponsors


 Noisy Little Monkey is the digital marketing agency in Bristol. Through a unique hybrid of Search Engine Optimisation, Social Media Marketing, creative flair and technical wizardry they’ll unlock your potential online and drive awareness, desire and profit.


 Follow them on Facebook or Twitter

at Bath and County Club
Queen’s Parade
Bath, United Kingdom

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