Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise

Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise
Acrolinx has launched a new, cloud-based content marketing platform that aims to help writers better target the words they write for the audiences who will be consuming that content. It's called Acrolinx Cloud Edition, and it's geared for enterprise …
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Content Marketing Is NOT About Content
Content marketing solves the customer acquisition problem by openly demonstrating value to suspects, prospects, and leads, in an attempt to emotionally fascinate them long enough that they are involuntarily attracted to the value proposition posited by …
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Three Content Marketing Campaigns Gone Bad
I recently attended a content-marketing minisummit in which a bunch of smart-talkers revealed the tricks of the trade to content luddites. Turns out the most effective strategy is to hit the right audience with the right piece of content at the right …
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