Act-On Software Launches Act-On Inbound

Act-On Software Launches Act-On Inbound
A single dashboard enables marketers to get comprehensive, closed-loop measurements to track the success of their inbound campaigns. Using these reports, marketers can do the following: — Measure the true ROI from Google AdWords pay per click (PPC) …
Read more on MarketWatch (press release)

Herding Cats? The Hidden Costs of Multiple Marketing Tools
Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer's tool chest. They provide …
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